Oct 18

Oct 18 String Theory

So it turns out using anthropomorphic strings to try to teach pre-schoolers string theory is a bad businesses idea. The kids liked the pictures, but they got a little disoriented by the field equations. Lesson learned. We’ll be scrapping the picture book inventory (Tyler Trefoil & the Theory of Everything), and the ads on NOVA, and Inky is putting down the screenplay for now . But we’re keeping the plush dolls. We’ve put a lot of time and energy into building this franchise, and the focus group feedback, while urging us away from the advanced physics curriculum, has been pretty positive about the string characters themselves. They’re “cute”, “interesting”, “strangely provocative”, we’re told. So we’re going to give the whole thing another go. Reset. Start over. We just need a different backstory for them that doesn’t involve unifying general relativity and quantum mechanics. So back to the focus groups we go. Below are three possible ideas for the world these strings might inhabit. As always, your votes and thoughts are invaluable to the content development process. We will draft a full story bible for the winner…